Daily Bread Food Bank : Spreading Awareness
Crafting Visual Direction for Daily Food Bank Posters
I undertook the task of conceptualizing visual direction for the Daily Food Bank posters. Despite not being a professional art director, I embraced the challenge wholeheartedly. I orchestrated the composition of these posters, combining carefully captured photographs with impactful typefaces, all aimed at rallying donations to address Canada's food insecurity. By interweaving compelling imagery and thoughtfully presented statistics, I aimed to shed light on the issue's urgency and promote a deeper awareness.
Elevating Awareness and Mobilizing Engagement
Strategically positioned near grocery stores and fire stations, these posters were positioned to optimize their reach. Although I approached this project without formal training, I channeled my creativity to ensure the posters grabbed the attention of those passing by, encouraging them to contribute food items to the cause. Leveraging visually arresting designs coupled with informative content, my intention was to spark empathy, incite action, and rally essential support for this critical humanitarian matter.
“CREATIVITY IS A WILD MIND AND A DISCIPLINED EYE.”