Clash Royale
Art Director Partner: Amy Ye
Huge thanks to: Renzo Choque Hokama
Young Ones One Show - Client Pitch - Finalist
Young Ones One Show - Experiential & Immersive - Student Merit
Young Ones One Show - Integrated Campaign - Student Merit
Problem
College students stopped playing Clash Royale when life got busy.
Insight
Over 80% of college students turn to instant ramen for a quick, comfort meal. It just so happens that wait time is the same as a round of Clash Royale.
Idea
Introducing Clash Royale Cup Noodles. A smart way to turn down time into play time.
