Clean Needle Challenge
This initiative aims to foster understanding and eliminate misconceptions about the 'Clean Needle Exchange' program. I designed an interactive VR pop-up event with a visual scavenger hunt featuring illustrations with hidden needles. Participants experience real-life scenarios, highlighting the program's challenges and benefits, bridging the gap between perception and reality. The goal is to emphasize the importance of supporting policies that promote harm reduction.
An interactive VR pop-up called #HiddenInPlainSight, where participants navigate through real-life scenarios and search for hidden needles. Each discovery unlocks a short, data-driven narrative or testimonial from a real user or expert, highlighting the program’s challenges and successes. At the end of the experience, participants receive a personalized report summarizing key insights they’ve learned and ways they can support harm reduction efforts. The goal is to emphasize the importance of supporting policies that promote harm reduction.
+ Outdoor Ads
